Launch marketing : how to estimate your budget?

Estimate launch marketing activities and separate them from the recurring advertising budget.

Prepare your estimate

To be gathered to cost this item

  • List of one-off services, amount of each and expected payment month.
  • Gather the dated quote or contract, planned quantities, included services and payment dates.

To be checked to avoid omissions and duplicates

  • Check amounts and VAT treatment against your supporting documents. No price or industry rate is assumed.

Items that may already cover this expense

Check the scope of these items before adding an amount; each expense must only be counted once.

Use this estimate in your business plan

Monthly expenses

Add this item to operating expenses if its amount is not already included in another line. For a one-off expense, use a zero monthly base and an override in the planned month.

If this cost is planned at startup.

An annual estimate is spread over twelve months. Adjust the monthly schedule for one-off expenses, seasonality and planned due dates.

Guide updated on 14 October 2026. Parameters must come from your quotes, contracts or documented assumptions.

Choose a business model

Relevant business templates

Review this item in the following templates, depending on your business circumstances.

Calculate the monthly budget

Estimate launch marketing activities and separate them from the recurring advertising budget.

Enter the parameters to calculate the budget. Zero means zero expense.

Fictitious example: a quote of €1,200 per year gives a smoothed budget of €100 per month.

The budget is distributed at a fixed amount each month. It does not automatically track turnover, headcount, seasons or annual deadlines. It must be recalculated after modifying these assumptions.

Other positions to check